Lister Gardens Property Development Branding

Lister Gardens is a boutique selection of one and two-bedroom apartments located in the popular coastal suburb of Crosby, just 5 miles from the city of Liverpool’s business district. Harmoniously designed in a beautiful conservation area, Lister Gardens has been developed in a stunning art deco style. Named after Lance Bombardier Tom Lister, first chairman of the British Legion, Lister Gardens evokes the history of the neighbouring former Royal British Legion branch, a subtle nod to the past whilst incorporating all you to enjoy a contemporary lifestyle.

The development pays homage to the heyday of British coastal resorts with its art deco focus, whilst complementing the bold form of Poppy Place, the neighbouring Victorian merchant villa.

England’s golf coast includes some of the country’s finest Art Deco buildings. And Crosby, located just North of Liverpool city centre has some of its own. Along with Anthony Gormley’s huge installation on Crosby beach and the iconic Plaza Cinema, art is truly an influence in this attractive suburb and this can be seen in some of the local architecture.

We were approach by the Regenda Group to assist with property development branding and production of sales materials for Redwing, the group’s developer arm.

Identifying the key target group as young, working professionals and families we produced a brand identity with custom typography to reflect the style of the development and focussed heavily on the both vibrant and relaxing surroundings with an abundance of open space, bars and restaurants along with the area’s high performing schools.

The oversized lay flat brochure is both practical and luxurious with a full front and back cover wrap of matte gold foiled lines inspired by art deco wood panelling geometry.

Located deep in rural Lancashire, Aztec Office Contracts Limited is one of the UK’s leading providers of seating for business. Over the years Aztec has always taken considerable pride in giving their customers exactly what they 
require, working on specific projects for designs using custom made products and to meet demands and lead times whilst retaining a consistent level of service excellence..

We were commissioned to create a modern, minimal brand identity and carry modular simplicity throughout all marketing literature. With subtle embossed branding across stationery, brochure and catalogue design the new identity echoes the same level of quality that Aztec endures to maintain through their robust product range.

Demma Sales Folder and Brochure Design

Demma was founded in 1989 to provide a unique range of high quality solutions and ongoing support for control of the Environment and Energy in Commercial and Industrial buildings across all industry sectors. 30 years on, Demma are one of the UK’s leading Building Energy Management System (BEMS) companies and have embarked on a mission to reposition itself at the forefront of the marketplace. We were invited to develop the brand strategy, new brand identity and visual identity system, all marketing communications literature and help develop a range of develop digital products including website, energy calculators and template designs for a variety of CRM generated proposals and quotations.

We designed the sales folder with an outer cover that shows a building facade in the evening with lots of energy usage and presents the question ‘What can your building tell you’. This brand personality follows the company’s strategically developed strapline ‘Building Foresight’.

Within the folder is a collection of sales brochures, each revealing an answer to the folder’s cover question and relating to specific services Demma offers. The answers are presented through cutout digitally inspired speech bubbles to add a memorable dynamic to the literature.

View the Demma strategic rebrand case study.

View Demma’s website.

Sommer Rose Interiors Branding

With over 12 years’ experience in creating beautiful and practical interiors for the care home industry, Sommer Rose understand just how important their client’s business is and they believe that it’s what’s inside that really matters.   Working side by side with their clients they lovingly hand-craft the most rewarding living experiences for their residents and their families.  Sommer Rose has worked with the Alzheimer’s Society on training for design for dementia to provide the full package of furnishings, fixtures and equipment, all sourced from the UK’s most trusted manufacturers of quality, bespoke, friendly dementia products.

We were approached by Sarah Thompson to develop an effective brand strategy, consistent copy, design and produce a range of bespoke marketing literature to launch the new brand.

The logo marque is inspired by a young rose flower and rolled fabric which plays a part in the colourful side of products Sommer Rose sources and supplies.

The brochure utlises high quality printing materials and finishing techniques, perfectly suited to interiors branding and to reflect the high standard or service and products delivered by Sarah and Sommer Rose Interiors.

Washroom fittings branding for architects.

ONVO originated from many years of the company Lovair assisting architects with the design of school washrooms. Lovair separated their education division in January 2018 to create ONVO giving greater clarity of focus and provide customer experience tailored to this sector. ONVO recognised that they could be part of enhancing children’s experience at school and having a positive impact on the quality of their education.

Inspired by the rich heritage of British engineering, a tradition of original thought and craftsmanship, Lovair set out to create washroom fittings that are high quality and built to last. The Lovair Latherwash® trough has been known and trusted by both architects and contractors for almost a decade because of its high quality and ease of installation.

ONVO required washroom fittings branding specifically aimed at architects who specify education projects. High quality printed specification guides were designed and produced using high-quality, aqua inspired materials and print finishes.

We created a modern brand scheme with a subtle nod the early internet through simple grid systems and monospaced typography – green and white on a black background. To complement the look and feel we developed typed-text animation on the website’s homepage. The questions provide an alternate method of site navigation for architects who are not 100% of what system they require, with simple answers they are directed to products suited to their specification. In addition to the text animations we added a background colour selector (black or white) which completely reverses the colours scheme depending on your personal preference.

To complement the logo type we created a set of custom washroom symbols using styling from the various characters.

 

A Design & Specification Manual aimed at architects in the education sector.

BOYCO Classpack® and Classpack® are trademarks of BOYCO UK Limited. Classpack® brings together over 50 years of sector experience working with architects, designers and contractors to create a new and effective system that simplifies the design, specification and costing of fitted furniture in schools. This makes Classpack® the route of least resistance in the FF&E process and another BOYCO innovation that has been designed with their customers in mind.

Classpack® offers a truly diverse range of furniture, fittings & equipment for the learning and teaching environment, aimed specifically at architects. BOYCO Classpack® provide BIM models in both their native and IFC (2×3) formats and if required, can output data into specific CAFM schemas (Planon, Planet etc).

OCS Studio were approached by BOYCO to create the Classpack® brand in 2016 with the official launch planned for August 2017.

The selected design route utilises an isometric grid throughout graphics and across marketing communications literature including the stunning Design & Specification Manual. Minimal aesthetics and monochromatic branding place focus on wood textures and vibrant accent colour within the product ranges.

To align with BOYCO Classpack®’s business strategy and the promise of hi spec, quality materials for architects in the education sector, the case bound Classpack® Design and Specification Manual was designed to maintain these standards whilst providing architects with an introduction to the brand, products and services. The running isometric theme is evident throughout the book.

We were commissioned to create a selection of high quality case study images plus a range of photographs focussing on craftsmanship and BOYCO’s attention to detail within their manufacturing facilities. Our images, along with BOYCO’s own library are included within introductory areas of the book. Product pages display detailed isometric line drawings and are available within Classpack®’s BIM library, supplied to prospects on a micro, branded storage device along with a copy of the Design and Specification Manual.

View the Classpack® brand identity design case study.

 

Creating a brand for education sector architects.

In 2016, the Classpack® logo was designed by OCS Studio to help establish a visual style which appeals to architects specialising within the education sector.

BOYCO Classpack® and Classpack® are trademarks of BOYCO UK Limited. Classpack® brings together over 50 years of sector experience working with education sector architects, designers and contractors to create a new and effective system that simplifies the design, specification and costing of fitted furniture in schools. This makes Classpack® the route of least resistance in the FF&E process and another BOYCO innovation that has been designed with their customers in mind.

Classpack® offers a truly diverse range of furniture, fittings & equipment for the learning and teaching environment, aimed specifically at architects. BOYCO Classpack® provide BIM models in both their native and IFC (2×3) formats and if required, can output data into specific CAFM schemas (Planon, Planet etc).

OCS Studio were approached by BOYCO to create the Classpack® brand in 2016 with the official launch planned for August 2017.

The selected design route utilises an isometric grid theme seen throughout graphics and marketing communications literature. Minimal aesthetics and monochromatic branding help to place focus on wood textures and vibrant accent colours within the product ranges. The marque represents a letter C and inspired by design and the modular products solution. The monospaced house font helps to portray a both technical and modern feel to the branding.

View the Classpack Design and Specification Manual case study.

 

More work

Teal Living is a brand new offering from the innovative British manufacturer Teal, part of The Senator Group, a family run business, global brand and leader in the furniture manufacturing industry. Teal boasts over 40 years’ experience manufacturing for the NHS and challenging environments market. Teal Living is a brand which provides a range of design-led products specifically aimed at the residential care market, offering classic styles with a twist plus fashionable, contemporary pieces all complemented with a range of hand crafted cabinets.

The brand has been designed to promote a feeling of luxury and comfort. Brand identity, language and tone of voice became the key drivers of the design-led message. We created an elegant brand identity accompanied by a secondary marque to add a stamp of quality to marketing literature. The marque is structured using a set of four hearts representing care. A series of luxurious brand patterns were designed to be used as supporting graphics for large areas of literature plus exhibition stands and other applications.

Fashion inspired typography plays a key part in achieving the required visual aesthetic for the brand which reflects both design and quality. Copy sections throughout branded literature are cleverly headed with a combination of adjectives and nouns in a consistent manner such as ‘Affordable Luxury’. The adjectives use Gill Sans, a modern classic sans serif typeface and nouns use the elegant italicised serif font Essonnes.

Photography uniquely contrasts the feel of a British stately home with the urban decay of an old mill. A series of creative compositions and simple product shots were produced to form a stunning image library.

A teaser advertising campaign was launched throughout industry magazines where we produced cropped imagery revealing elements of products along with the brand identity. The brand was officially launched at Care and Dementia Show 2016, NEC Birmingham and visitors to the stand took away a stylish promotional bag including gifts and the launch brochure.

“We were looking for a brand image that would really hit our message home. A brand that would make our customer feel special, promote a feeling of luxury and comfort, and endorse confidence. To help us on this journey we hired specialist design and brand agency OCS Studio. The launch of the brand was scheduled for the Care and Dementia show in October and was everything we had hoped for. We attracted exactly the right type of customer and that opened the door for us in a number of arena’s we would of struggled to get in previously.

Our aim from the beginning was to make the customer sit up and look… almost double take if you like and it took research, planning and time to know exactly where to pitch ourselves… OCS Studio really took the time to understand our industry, our competition and what we were trying to achieve and to me that attention to detail is what ultimately made it so successful.

On the back of the brand launch we have a busy year scheduled for 2017 and we will have no hesitation working with them again in fact we look forward to it.”

Sara Jane Farrow, National Business Manager – Residential Care, Teal Living

View the Teal Living website here

 

Care for the Dying Patient literature design and branding.

The subject of Care for the Dying Patient has always been one the most sensitive areas of healthcare. Royal Liverpool and Broadgreen University Hospitals NHS Trust in partnership with The Marie Curie Palliative Care Institute Liverpool (MCPCIL) are responsible for the research, development and production of Care for the Dying Patient relative or carer literature.

OCS Studio were approached to create a coherent brand identity system to be applied across a suite of literature which is gender, race and religion neutral. The use of loose, simple line illustrations emerged from research results where people described a feeling of frustration and could relate to repetitive sketching visuals. This technique was adopted in a graphic manner across the literature pack and coloured in line with NHS guidelines.

 

Facilities Management branding for an award winning FM company.

Vivark Ltd is an award winning facilities management and social enterprise company that has been providing services to customers in the UK for over 10 years. Part of the First Ark Group, their mission is to create success by delivering services which add value and exceed customers’ expectations. Their social purpose means they invest profits straight back into local communities in order to create opportunities and nurture talent, developing jobs, training and apprenticeships for young people.

Vivark works with clients to maximise the value of their property and provide whatever they need to keep operations running smoothly. And they don’t stop there: as a social enterprise, they pledge to always give something back to the wider community.

The overlapping triangles logo marque is an extension of the original First Ark Group identity which the team at OCS Studio created in 2010. The triangles originally represented two early divisions of the organisation: KHT and KHT Services which merged to form the First Ark Group. Each triangle represented a very subtle F and A, seen overlapping in the logo to create the letter K.

KHT Services later became Vivark and along with a new company within the group, One Ark they made the decision to retain the highly recognisable ‘K’ marque. Elements from the logo are seen daily, decorating a vast fleet of service vehicles.

Two physical forms of the marque have been created to give maximum flexibility across a wide range of applications such as screen printing, engraving, print and digital. The primary marque uses gradients where the single level version uses hatching, allowing the logo to be engraved or embroidered without issues.

We worked in partnership with Vivark over several years creating the majority of the company’s marketing materials and Facilities Management branding with the exception of web and digital. The services we provided included: logo creation, brand guidelines, sales literature, annual reports, advertising, photography and a variety graphics and visuals for various uses.