Demma – Brand strategy, personality and visual identity

Demma was founded in 1989 to provide a unique range of high quality solutions and ongoing support for control of the Environment and Energy in Commercial and Industrial buildings across all industry sectors. 30 years on, Demma are one of the UK’s leading Building Energy Management System (BEMS) companies and have embarked on a mission to reposition itself at the forefront of the marketplace. We were invited to develop the brand strategy, new brand identity and visual identity system, all marketing communications literature and help develop a range of develop digital products including website, energy calculators and template designs for a variety of CRM generated proposals and quotations.

We worked closely with the team at Demma to develop the brand’s purpose and to discover a personality that truly reflects the positive close-knit nature of the company culture. We developed a modern, friendly forward thinking icon and logotype that represents both Building Foresight, the company’s new strapline and the infinity symbol. Demma’s aspiration to expand along with a continuous broadening of it’s services gave us inspiration to work with the concept of an infinite number of future development possibilities. The brand was internally launched to all staff through a weekend keynote at the NEC, Birmingham.

A tone of voice aimed at humans was established as people drive technology and not vice versa. Copy carefully communicates the benefits of Demma’s work through the voice of a friendly professional; warm, confident and re-assuring.

The use of a fresh light cyan reflects ‘blue efficiency’, a colour scheme rapidly overtaking the commonly recognised green of eco and environment. The avoidance of upper case typography softens the tone of the brand and can be seen primarily in the custom logo type. Iconography was designed to complement brand type with equal weighting and colouring. Imagery is a balance of human focussed and representational.

“Having engaged with OCS Studio for our strategic rebrand I have to say that our image and the perception from our competitors really has taken a big leap forward.

Before the rebrand we were almost like the best kept secret in the industry always good at delivering results for our customers but never really good at shouting about it. OCS Studio developed a brand strategy that has given us the tools and methodology to do so now.

But now wow what a difference. We look slicker, sharper and the imagery and language is an integral part of Demma, our people, our documentation etc.

The marketing material has had some great reviews from our customers with many of them commenting on how the image has improved. Our quotations were always a weak point on how they were presented but the new quotation and imagery and layout will form the basis of all quotes generated electronically by our new CRM system which will be known as Foresight again tieing it in to the new brand.

Since the brand launch we have seen a large upturn in communication via social media and have recruited several engineers directly as a result of our brand being stronger in the market place. Since the launch our workforce and customer base has grown by 10% which in these times of uncertainty regarding Brexit really has proven that the investment in the brand has been very successful.

Recently we were awarded a new four year contract with a major client and the feedback was that we had the best most professional submission and our imagery and language used was what set us apart from the competition.

We see the brand as being pivotal to Demma Groups success and really helps us stand out from the crowd and retains the image of strong core values.”

Gary Powers
Group Business Director

 

View Demma’s website

Washroom fittings branding for architects.

ONVO originated from many years of the company Lovair assisting architects with the design of school washrooms. Lovair separated their education division in January 2018 to create ONVO giving greater clarity of focus and provide customer experience tailored to this sector. ONVO recognised that they could be part of enhancing children’s experience at school and having a positive impact on the quality of their education.

Inspired by the rich heritage of British engineering, a tradition of original thought and craftsmanship, Lovair set out to create washroom fittings that are high quality and built to last. The Lovair Latherwash® trough has been known and trusted by both architects and contractors for almost a decade because of its high quality and ease of installation.

ONVO required washroom fittings branding specifically aimed at architects who specify education projects. High quality printed specification guides were designed and produced using high-quality, aqua inspired materials and print finishes.

We created a modern brand scheme with a subtle nod the early internet through simple grid systems and monospaced typography – green and white on a black background. To complement the look and feel we developed typed-text animation on the website’s homepage. The questions provide an alternate method of site navigation for architects who are not 100% of what system they require, with simple answers they are directed to products suited to their specification. In addition to the text animations we added a background colour selector (black or white) which completely reverses the colours scheme depending on your personal preference.

To complement the logo type we created a set of custom washroom symbols using styling from the various characters.

 

Food industry branding for leading procurement specialists.

Eurofood Partners Ltd (EPL) is a UK based global strategic sourcing and procurement partner for the retail and foodservice sector. Working with international retailers and foodservice distributors globally, sourcing FMCG and speciality products. EPL have over 25 years experience within the industry.

With a large number of consumers now interested in world foods, there are significant growth opportunities to help shoppers replicate the eating out experience at home with affordable alternatives. EPL aim to help inspire retailers to try new foods from around the world by simplifying the sourcing of such products.

EPL’s skills assist retailers to:

‘Inspire’ with meal solutions that showcase authentic tastes and flavours from around the world; Provide more recipe ideas on-pack, on-shelf or online; Create in-store theatre with campaigns that celebrate the food, drink and events of a particular nation.

Working with leading global FMCG companies, EPL required a brand which both echoes quality, organisational precision yet retaining a charm which could be accepted within the food sector.

‘From the field to the fork’: EPL’s simple explanation for the nature of their brand. OCS Studio were asked by EPL to design a brand identity for the food industry that says just that.

The logo and marque are designed using equally weighted lines which provide a harmonious balance whilst offering excellent reproduction results on smaller, printed food labels.

We designed high quality stationery and created a clean, mobile friendly website providing easily accessible to the company information and services.

View the Eurofood Partners Ltd website.

 

Roku® Brand Identity.

Roku® is a durable, rotationally moulded chair and matching table collection with contemporary styling designed for multi-environment use including challenging behaviour – bedroom, lounge, reception, dining, high security and outdoor.

Teal Furniture Ltd, designers and manufacturers of Roku® approached us to create a new brand identity and provide design and marketing services to promote the product.

The marque utilises a stylised adaptation of the Japanese symbol for six ‘roku’, housed within the hexagonal shape inspired by the form of the chair. The marque’s bold and geometric aesthetic is complimented by the custom typeface Roku 1, currently under further development by OCS Studio.

The chair is available in a range of finishes therefore we opted for a fluid, more flexible logo mark which is used across an array of applications such as social media, sales literature and a proposed website.

Branding and marketing land agents with over 180 years experience.

Formerly Meller Braggins Estates Plus, Meller Speakman are land agents and consultants within the affluent Cheshire region of the United Kingdom, since 1836. The company offers strategic estate management, rural and commercial property management, RICS registered valuations, development land advice and sales, sale of farms and land, digital mapping services and succession planning.

The company had undergone a restructure and relocation in 2016 and required a new name and image to mark this major leap forward. We developed a strong, new brand marque which truly represents rural Cheshire through the use of the iconic stag. The bold aesthetic of the marque combined with geometric sans serif type and vivid orange helps create a modern, powerful brand which truly differentiates from competitors.

We provided a wide range of creative and marketing services including brand identity design, graphic design, photography, digital development, social media branding, exhibition materials and continue to do so.

“The creation of the new Meller Speakman brand is fantastic and we are all very proud of our ‘stag’ logo’! The branding compliments our professionalism and provides a unique quality platform for the company to grow and develop further into new areas of business”

Peter Wain
Managing Director

Estate Agents Branding.

Meller Braggins Estates Plus have been providing property consultancy & management since 1836 in the United Kingdom, specialising in rural and commercial portfolio management services, RICS registered valuation, renewable energy services, sale of land, digital mapping service, water management and accountancy.

Following a major restructure of the business we were commissioned to create a new brand for the estate agents, retaining the already well established Meller Braggins name yet represented independence and a new direction for the rural estates division. The identity was then modernised to attract a broader target audience.

Update: In 2016 Meller Baggins Estates Plus underwent a major rebrand and became Meller Speakman. View the rebrand here.

Creating a sensitive healthcare branding system for Marie Curie, University of Liverpool and Royal Liverpool and Broadgreen University Hospitals NHS Trust.

The Marie Curie Palliative Care Institute Liverpool (MCPCIL), University of Liverpool, was established in 2004. The Vision of the Institute is that all people experience a pain free and dignified death, supported by the very best clinical and compassionate care. Its work is delivered through three divisions: Research and Development, Service Innovation and Improvement, and Learning and Teaching.

We were approached to create a healthcare branding system for a vast suite of literature and marketing communications to modernise the organisation whilst retaining the already well-established logo. Our brief was to create a graphic system that enables internal and external stakeholders to visually differentiate between each publication without being absolutely repetitive.

Our solution is a branding system that uses both ‘house’ and distinct colours plus cover layout changes across a large variety of document types. This naturally presents a challenge as there is a risk of losing identity. Controlled colour pallets, graphic styles, typography and consistent logo use creates a suite of literature that is instantly recognised as part of the organisation.

“The creative team from OCS Studio have produced our full marketing suite, digital asset library, brand guidelines, website and are currently producing our global extranet. Due to the nature of our organisation crisis work is often required in response to press or changes in medical research. They have addressed and resolved such situations quickly and effectively.”

Deborah Griffiths
Project Manager Service Innovation and Improvement Division
Royal Liverpool & Broadgreen University Hospitals NHS Trust

When searching for building company branding experts in the North West area, Davies Building and Maintenance approached OCS Studio to assist with he company’s rebrand.

Davies Building & Maintenance provide high-quality, trouble-free building, improvement and maintenance services across a variety of sectors. Davies is a people business who work for great people and employ great people. The company’s philosophy is to retain focus at all times on providing excellent workmanship safely, on time and to budget.

We created a visually bold brand identity with strong, people focused messaging across all literature including a fully responsive website. Simple, clutter-free content has helped the company engage with specific target groups effectively and more importantly with personality which can be rare within the construction industry.

“OCS Studio are a key partner for Davies in developing and implementing its marketing strategy. The support and expertise that we have received has been exceptional, and has helped us to shape a contemporary and compelling brand, that is now the foundation for all our promotional activity.”

Peter Davies
Managing Director

 

View Davies website here

Proteus Facades Brand Application

Proteus® Building Facades Technology is a UK based manufacturing company operating from at its state-of-the-art production facility based in Skelmersdale. Proteus® is the leading designer and manufacturer of Rainscreen Cladding Systems for building envelopes specialising in optically flat Honeycomb Bonded Rainscreens.

Taking the already well established Proteus® brand we created a highly effective brand style applied across a suite of sales and technical literature, employee engagement, internal communications and fully responsive website.

“We selected OCS Studio to partner with Proteus® to create our sales and marketing literature in 2014. They are happy to work to our exceptionally high standards, ensuring design and quality continually meets this. During the time we have been working with OCS Studio there has been more than a 50% increase in project enquiries. In 2015 the company was purchased by SIG plc.”

Lee Caffrey, Managing Director

 

View Proteus® website here