Lister Gardens Property Development Branding

Lister Gardens is a boutique selection of one and two-bedroom apartments located in the popular coastal suburb of Crosby, just 5 miles from the city of Liverpool’s business district. Harmoniously designed in a beautiful conservation area, Lister Gardens has been developed in a stunning art deco style. Named after Lance Bombardier Tom Lister, first chairman of the British Legion, Lister Gardens evokes the history of the neighbouring former Royal British Legion branch, a subtle nod to the past whilst incorporating all you to enjoy a contemporary lifestyle.

The development pays homage to the heyday of British coastal resorts with its art deco focus, whilst complementing the bold form of Poppy Place, the neighbouring Victorian merchant villa.

England’s golf coast includes some of the country’s finest Art Deco buildings. And Crosby, located just North of Liverpool city centre has some of its own. Along with Anthony Gormley’s huge installation on Crosby beach and the iconic Plaza Cinema, art is truly an influence in this attractive suburb and this can be seen in some of the local architecture.

We were approach by the Regenda Group to assist with property development branding and production of sales materials for Redwing, the group’s developer arm.

Identifying the key target group as young, working professionals and families we produced a brand identity with custom typography to reflect the style of the development and focussed heavily on the both vibrant and relaxing surroundings with an abundance of open space, bars and restaurants along with the area’s high performing schools.

The oversized lay flat brochure is both practical and luxurious with a full front and back cover wrap of matte gold foiled lines inspired by art deco wood panelling geometry.

A Design & Specification Manual aimed at architects in the education sector.

BOYCO Classpack® and Classpack® are trademarks of BOYCO UK Limited. Classpack® brings together over 50 years of sector experience working with architects, designers and contractors to create a new and effective system that simplifies the design, specification and costing of fitted furniture in schools. This makes Classpack® the route of least resistance in the FF&E process and another BOYCO innovation that has been designed with their customers in mind.

Classpack® offers a truly diverse range of furniture, fittings & equipment for the learning and teaching environment, aimed specifically at architects. BOYCO Classpack® provide BIM models in both their native and IFC (2×3) formats and if required, can output data into specific CAFM schemas (Planon, Planet etc).

OCS Studio were approached by BOYCO to create the Classpack® brand in 2016 with the official launch planned for August 2017.

The selected design route utilises an isometric grid throughout graphics and across marketing communications literature including the stunning Design & Specification Manual. Minimal aesthetics and monochromatic branding place focus on wood textures and vibrant accent colour within the product ranges.

To align with BOYCO Classpack®’s business strategy and the promise of hi spec, quality materials for architects in the education sector, the case bound Classpack® Design and Specification Manual was designed to maintain these standards whilst providing architects with an introduction to the brand, products and services. The running isometric theme is evident throughout the book.

We were commissioned to create a selection of high quality case study images plus a range of photographs focussing on craftsmanship and BOYCO’s attention to detail within their manufacturing facilities. Our images, along with BOYCO’s own library are included within introductory areas of the book. Product pages display detailed isometric line drawings and are available within Classpack®’s BIM library, supplied to prospects on a micro, branded storage device along with a copy of the Design and Specification Manual.

View the Classpack® brand identity design case study.

 

Creating a brand for education sector architects.

In 2016, the Classpack® logo was designed by OCS Studio to help establish a visual style which appeals to architects specialising within the education sector.

BOYCO Classpack® and Classpack® are trademarks of BOYCO UK Limited. Classpack® brings together over 50 years of sector experience working with education sector architects, designers and contractors to create a new and effective system that simplifies the design, specification and costing of fitted furniture in schools. This makes Classpack® the route of least resistance in the FF&E process and another BOYCO innovation that has been designed with their customers in mind.

Classpack® offers a truly diverse range of furniture, fittings & equipment for the learning and teaching environment, aimed specifically at architects. BOYCO Classpack® provide BIM models in both their native and IFC (2×3) formats and if required, can output data into specific CAFM schemas (Planon, Planet etc).

OCS Studio were approached by BOYCO to create the Classpack® brand in 2016 with the official launch planned for August 2017.

The selected design route utilises an isometric grid theme seen throughout graphics and marketing communications literature. Minimal aesthetics and monochromatic branding help to place focus on wood textures and vibrant accent colours within the product ranges. The marque represents a letter C and inspired by design and the modular products solution. The monospaced house font helps to portray a both technical and modern feel to the branding.

View the Classpack Design and Specification Manual case study.

 

More work

Teal Living is a brand new offering from the innovative British manufacturer Teal, part of The Senator Group, a family run business, global brand and leader in the furniture manufacturing industry. Teal boasts over 40 years’ experience manufacturing for the NHS and challenging environments market. Teal Living is a brand which provides a range of design-led products specifically aimed at the residential care market, offering classic styles with a twist plus fashionable, contemporary pieces all complemented with a range of hand crafted cabinets.

The brand has been designed to promote a feeling of luxury and comfort. Brand identity, language and tone of voice became the key drivers of the design-led message. We created an elegant brand identity accompanied by a secondary marque to add a stamp of quality to marketing literature. The marque is structured using a set of four hearts representing care. A series of luxurious brand patterns were designed to be used as supporting graphics for large areas of literature plus exhibition stands and other applications.

Fashion inspired typography plays a key part in achieving the required visual aesthetic for the brand which reflects both design and quality. Copy sections throughout branded literature are cleverly headed with a combination of adjectives and nouns in a consistent manner such as ‘Affordable Luxury’. The adjectives use Gill Sans, a modern classic sans serif typeface and nouns use the elegant italicised serif font Essonnes.

Photography uniquely contrasts the feel of a British stately home with the urban decay of an old mill. A series of creative compositions and simple product shots were produced to form a stunning image library.

A teaser advertising campaign was launched throughout industry magazines where we produced cropped imagery revealing elements of products along with the brand identity. The brand was officially launched at Care and Dementia Show 2016, NEC Birmingham and visitors to the stand took away a stylish promotional bag including gifts and the launch brochure.

“We were looking for a brand image that would really hit our message home. A brand that would make our customer feel special, promote a feeling of luxury and comfort, and endorse confidence. To help us on this journey we hired specialist design and brand agency OCS Studio. The launch of the brand was scheduled for the Care and Dementia show in October and was everything we had hoped for. We attracted exactly the right type of customer and that opened the door for us in a number of arena’s we would of struggled to get in previously.

Our aim from the beginning was to make the customer sit up and look… almost double take if you like and it took research, planning and time to know exactly where to pitch ourselves… OCS Studio really took the time to understand our industry, our competition and what we were trying to achieve and to me that attention to detail is what ultimately made it so successful.

On the back of the brand launch we have a busy year scheduled for 2017 and we will have no hesitation working with them again in fact we look forward to it.”

Sara Jane Farrow, National Business Manager – Residential Care, Teal Living

View the Teal Living website here

 

Healthcare furniture branding and creative design services.

Teal is part of The Senator Group – the largest manufacturer of commercial furniture and workplace solutions in the UK and the leading investor in Research, Development and Design. Teal delivers it’s capabilities through two integrated brands – Teal LifeCare and Teal HealthCare.

For mental health environments, the ethos is to design and install innovative furniture which complements good practice guidance and safety by design. Helping to deliver therapeutic ‘hotel style’ environments for all client group risk levels which promote safety and comfort, aiding recovery and independence and creating contemporary spaces which break from traditional design standards.

LifeCare is a dedicated project management team, with innovative collections designed to meet the specific requirements of challenging behaviour, learning disabilities, mental health and dementia. LifeCare offers a total solutions package – from concept through to fully installed furniture and furnishing schemes, including blinds and curtains with anti-ligature features.

Teal HealthCare is an award winning solutions based provider of innovative, high quality patient seating, ward furniture and specialist products for the healthcare sector. Today, HealthCare is the largest supplier of ward and residential furniture to the NHS in England & Wales.

Teal teamed up with the team at OCS Studio when they required Healthcare furniture branding and creative services. We were asked to design and produce their Solutions for Challenging Environments brochure which focuses on the sale of challenging behaviour furniture. Our tasks involved developed a series of icons and symbols which provides a quick reference visual guidance for specifications and uses throughout the brochure.

“Our goal was to source an agency with sound brand knowledge, excellent marketing insight and a clear understanding of current technologies. We found this in OCS Studio. The team are highly creative, resourceful and helpful and aren’t afraid to go that extra mile. Our new Solutions for Challenging Environments has been a huge success and we look forward to working with OCS Studio on many successful projects for time to come.”

Paul Goodall
Managing Director

Roku® Brand Identity.

Roku® is a durable, rotationally moulded chair and matching table collection with contemporary styling designed for multi-environment use including challenging behaviour – bedroom, lounge, reception, dining, high security and outdoor.

Teal Furniture Ltd, designers and manufacturers of Roku® approached us to create a new brand identity and provide design and marketing services to promote the product.

The marque utilises a stylised adaptation of the Japanese symbol for six ‘roku’, housed within the hexagonal shape inspired by the form of the chair. The marque’s bold and geometric aesthetic is complimented by the custom typeface Roku 1, currently under further development by OCS Studio.

The chair is available in a range of finishes therefore we opted for a fluid, more flexible logo mark which is used across an array of applications such as social media, sales literature and a proposed website.

Rural estate branding.

Sitting on the edge of Knowsley Estate, home of Lord Derby, Stanley Grange Business Village offers office space with units ranging from 288 sq ft to 10,480 sq ft. Sympathetically converted from the Estate’s original Victorian farm buildings, each office has its own character and has been designed to retain as many of the original features as possible whilst providing every practical facility to suit modern business. The business park offers a tranquil setting for any business.

We were commissioned by the estate to create a new brand identity, sales literature and signage for the business park using the traditional Derby coronet and in-keeping with the estate. Sales literature captures the character of the setting through a combination of interior, exterior and detail photography. Since circulation of the sales literature all suites are now fully occupied with a wide range of businesses.

“We are absolutely delighted with the branding work undertaken by OCS Studio for Stanley Grange; the design and standard is of exceptionally high quality and befitting to the image of Stanley Grange.”

Rachel Scott, Head of Marketing.

Housing association branding.

KHT are an independent housing Association providing high quality homes at affordable rents. Now part of the First Ark group of companies, KHT have been in business since 2002 providing homes for 25,000 people through 14,000 homes in Knowsley, North West UK.

In 2011 we were commissioned to explore and develop a new name and brand for KHT. From various group sessions and consultations with key stakeholders it emerged that the name KHT carried so much equity that the decision was made to retain the initials and adapt the established group visual identity. The group then took the highly successful overlapping triangles logo marque, an extension of the original First Ark Group identity which OCS Studio created in 2010 and applied it to their KHT brand identity. The triangles represented two early divisions of the organisation: KHT and KHT Services, merging to form the First Ark Group and seen in the logo as the letter K. The two physical forms of the marque have been created to give maximum flexibility across a wide range of applications such as screen printing, engraving, print and digital.

OCS Studio continue to work closely with the marketing team at KHT, providing creative and consultancy services and have produced brand guidelines, annual reports, signage, graphics and imagery for a wide range of applications.

School logo design, part of brand identity refinement for All Saints Catholic High School using an adaptation of the Chi-Rho Christogram combined with initials and two bees which are a local heritage symbol and represent a worker community.