Lister Gardens Property Development Branding

Lister Gardens is a boutique selection of one and two-bedroom apartments located in the popular coastal suburb of Crosby, just 5 miles from the city of Liverpool’s business district. Harmoniously designed in a beautiful conservation area, Lister Gardens has been developed in a stunning art deco style. Named after Lance Bombardier Tom Lister, first chairman of the British Legion, Lister Gardens evokes the history of the neighbouring former Royal British Legion branch, a subtle nod to the past whilst incorporating all you to enjoy a contemporary lifestyle.

The development pays homage to the heyday of British coastal resorts with its art deco focus, whilst complementing the bold form of Poppy Place, the neighbouring Victorian merchant villa.

England’s golf coast includes some of the country’s finest Art Deco buildings. And Crosby, located just North of Liverpool city centre has some of its own. Along with Anthony Gormley’s huge installation on Crosby beach and the iconic Plaza Cinema, art is truly an influence in this attractive suburb and this can be seen in some of the local architecture.

We were approach by the Regenda Group to assist with property development branding and production of sales materials for Redwing, the group’s developer arm.

Identifying the key target group as young, working professionals and families we produced a brand identity with custom typography to reflect the style of the development and focussed heavily on the both vibrant and relaxing surroundings with an abundance of open space, bars and restaurants along with the area’s high performing schools.

The oversized lay flat brochure is both practical and luxurious with a full front and back cover wrap of matte gold foiled lines inspired by art deco wood panelling geometry.

Demma Sales Folder and Brochure Design

Demma was founded in 1989 to provide a unique range of high quality solutions and ongoing support for control of the Environment and Energy in Commercial and Industrial buildings across all industry sectors. 30 years on, Demma are one of the UK’s leading Building Energy Management System (BEMS) companies and have embarked on a mission to reposition itself at the forefront of the marketplace. We were invited to develop the brand strategy, new brand identity and visual identity system, all marketing communications literature and help develop a range of develop digital products including website, energy calculators and template designs for a variety of CRM generated proposals and quotations.

We designed the sales folder with an outer cover that shows a building facade in the evening with lots of energy usage and presents the question ‘What can your building tell you’. This brand personality follows the company’s strategically developed strapline ‘Building Foresight’.

Within the folder is a collection of sales brochures, each revealing an answer to the folder’s cover question and relating to specific services Demma offers. The answers are presented through cutout digitally inspired speech bubbles to add a memorable dynamic to the literature.

View the Demma strategic rebrand case study.

View Demma’s website.

Demma – Brand strategy, personality and visual identity

Demma was founded in 1989 to provide a unique range of high quality solutions and ongoing support for control of the Environment and Energy in Commercial and Industrial buildings across all industry sectors. 30 years on, Demma are one of the UK’s leading Building Energy Management System (BEMS) companies and have embarked on a mission to reposition itself at the forefront of the marketplace. We were invited to develop the brand strategy, new brand identity and visual identity system, all marketing communications literature and help develop a range of develop digital products including website, energy calculators and template designs for a variety of CRM generated proposals and quotations.

We worked closely with the team at Demma to develop the brand’s purpose and to discover a personality that truly reflects the positive close-knit nature of the company culture. We developed a modern, friendly forward thinking icon and logotype that represents both Building Foresight, the company’s new strapline and the infinity symbol. Demma’s aspiration to expand along with a continuous broadening of it’s services gave us inspiration to work with the concept of an infinite number of future development possibilities. The brand was internally launched to all staff through a weekend keynote at the NEC, Birmingham.

A tone of voice aimed at humans was established as people drive technology and not vice versa. Copy carefully communicates the benefits of Demma’s work through the voice of a friendly professional; warm, confident and re-assuring.

The use of a fresh light cyan reflects ‘blue efficiency’, a colour scheme rapidly overtaking the commonly recognised green of eco and environment. The avoidance of upper case typography softens the tone of the brand and can be seen primarily in the custom logo type. Iconography was designed to complement brand type with equal weighting and colouring. Imagery is a balance of human focussed and representational.

“Having engaged with OCS Studio for our strategic rebrand I have to say that our image and the perception from our competitors really has taken a big leap forward.

Before the rebrand we were almost like the best kept secret in the industry always good at delivering results for our customers but never really good at shouting about it. OCS Studio developed a brand strategy that has given us the tools and methodology to do so now.

But now wow what a difference. We look slicker, sharper and the imagery and language is an integral part of Demma, our people, our documentation etc.

The marketing material has had some great reviews from our customers with many of them commenting on how the image has improved. Our quotations were always a weak point on how they were presented but the new quotation and imagery and layout will form the basis of all quotes generated electronically by our new CRM system which will be known as Foresight again tieing it in to the new brand.

Since the brand launch we have seen a large upturn in communication via social media and have recruited several engineers directly as a result of our brand being stronger in the market place. Since the launch our workforce and customer base has grown by 10% which in these times of uncertainty regarding Brexit really has proven that the investment in the brand has been very successful.

Recently we were awarded a new four year contract with a major client and the feedback was that we had the best most professional submission and our imagery and language used was what set us apart from the competition.

We see the brand as being pivotal to Demma Groups success and really helps us stand out from the crowd and retains the image of strong core values.”

Gary Powers
Group Business Director

 

View Demma’s website

A Design & Specification Manual aimed at architects in the education sector.

BOYCO Classpack® and Classpack® are trademarks of BOYCO UK Limited. Classpack® brings together over 50 years of sector experience working with architects, designers and contractors to create a new and effective system that simplifies the design, specification and costing of fitted furniture in schools. This makes Classpack® the route of least resistance in the FF&E process and another BOYCO innovation that has been designed with their customers in mind.

Classpack® offers a truly diverse range of furniture, fittings & equipment for the learning and teaching environment, aimed specifically at architects. BOYCO Classpack® provide BIM models in both their native and IFC (2×3) formats and if required, can output data into specific CAFM schemas (Planon, Planet etc).

OCS Studio were approached by BOYCO to create the Classpack® brand in 2016 with the official launch planned for August 2017.

The selected design route utilises an isometric grid throughout graphics and across marketing communications literature including the stunning Design & Specification Manual. Minimal aesthetics and monochromatic branding place focus on wood textures and vibrant accent colour within the product ranges.

To align with BOYCO Classpack®’s business strategy and the promise of hi spec, quality materials for architects in the education sector, the case bound Classpack® Design and Specification Manual was designed to maintain these standards whilst providing architects with an introduction to the brand, products and services. The running isometric theme is evident throughout the book.

We were commissioned to create a selection of high quality case study images plus a range of photographs focussing on craftsmanship and BOYCO’s attention to detail within their manufacturing facilities. Our images, along with BOYCO’s own library are included within introductory areas of the book. Product pages display detailed isometric line drawings and are available within Classpack®’s BIM library, supplied to prospects on a micro, branded storage device along with a copy of the Design and Specification Manual.

View the Classpack® brand identity design case study.

 

Creating a brand for education sector architects.

In 2016, the Classpack® logo was designed by OCS Studio to help establish a visual style which appeals to architects specialising within the education sector.

BOYCO Classpack® and Classpack® are trademarks of BOYCO UK Limited. Classpack® brings together over 50 years of sector experience working with education sector architects, designers and contractors to create a new and effective system that simplifies the design, specification and costing of fitted furniture in schools. This makes Classpack® the route of least resistance in the FF&E process and another BOYCO innovation that has been designed with their customers in mind.

Classpack® offers a truly diverse range of furniture, fittings & equipment for the learning and teaching environment, aimed specifically at architects. BOYCO Classpack® provide BIM models in both their native and IFC (2×3) formats and if required, can output data into specific CAFM schemas (Planon, Planet etc).

OCS Studio were approached by BOYCO to create the Classpack® brand in 2016 with the official launch planned for August 2017.

The selected design route utilises an isometric grid theme seen throughout graphics and marketing communications literature. Minimal aesthetics and monochromatic branding help to place focus on wood textures and vibrant accent colours within the product ranges. The marque represents a letter C and inspired by design and the modular products solution. The monospaced house font helps to portray a both technical and modern feel to the branding.

View the Classpack Design and Specification Manual case study.

 

More work

Construction industry branding.

The Multiserve Group is the combination of Multiserve Utilities, Multiserve Sales and Services and Multiserve Plant Services. Multiserve Utilities provides electricity installation and connections, gas installation and connections, water installation and connections plus telecoms ducting. Multiserve Sales and Service provides vehicle, plant and tools sales plus servicing. Multiserve Plant Services provides plant machinery hire.

We created a coherent brand identity system for the group which differentiates between each company but offers unity within the main group identity.

When searching for building company branding experts in the North West area, Davies Building and Maintenance approached OCS Studio to assist with he company’s rebrand.

Davies Building & Maintenance provide high-quality, trouble-free building, improvement and maintenance services across a variety of sectors. Davies is a people business who work for great people and employ great people. The company’s philosophy is to retain focus at all times on providing excellent workmanship safely, on time and to budget.

We created a visually bold brand identity with strong, people focused messaging across all literature including a fully responsive website. Simple, clutter-free content has helped the company engage with specific target groups effectively and more importantly with personality which can be rare within the construction industry.

“OCS Studio are a key partner for Davies in developing and implementing its marketing strategy. The support and expertise that we have received has been exceptional, and has helped us to shape a contemporary and compelling brand, that is now the foundation for all our promotional activity.”

Peter Davies
Managing Director

 

View Davies website here

The Hightown Group is a cutting edge specialist group of construction companies who incorporate the most innovative working practices underpinned by traditional family values to deliver building contractor, integrated support services, preventative & reactive maintenance, specialist cladding, roofing and professional services.

Hightown Construction Ltd was formed in 1972 and has evolved to specialise in a variety of fields within the property and construction sector.

OCS Studio were responsible for leading a major brand overhaul when the Hightown Group was formed in 2013. The sharp and bold identity was created to represent the precision and professionalism of the organisation with a subtle reference to the marque’s angular, roof-like slice throughout sales and marketing literature in the form imagery and graphics.

Proteus Facades Brand Application

Proteus® Building Facades Technology is a UK based manufacturing company operating from at its state-of-the-art production facility based in Skelmersdale. Proteus® is the leading designer and manufacturer of Rainscreen Cladding Systems for building envelopes specialising in optically flat Honeycomb Bonded Rainscreens.

Taking the already well established Proteus® brand we created a highly effective brand style applied across a suite of sales and technical literature, employee engagement, internal communications and fully responsive website.

“We selected OCS Studio to partner with Proteus® to create our sales and marketing literature in 2014. They are happy to work to our exceptionally high standards, ensuring design and quality continually meets this. During the time we have been working with OCS Studio there has been more than a 50% increase in project enquiries. In 2015 the company was purchased by SIG plc.”

Lee Caffrey, Managing Director

 

View Proteus® website here