Roku® Poster Design Series

Part of our rebrand of the Senator Group’s award winning Roku® product range.

Roku® is a durable, rotationally moulded chair and matching table collection with contemporary styling designed for multi-environment use including challenging behaviour – bedroom, lounge, reception, dining, high security and outdoor.

Teal Furniture Ltd (part fo the Senator Group), designers and manufacturers of Roku® approached us to create a new brand identity and provide design and marketing services to promote the product range.

The marque utilises a stylised adaptation of the Japanese symbol for six ‘roku’, housed within the hexagonal shape inspired by the form of the chair.

The chair is available in a range of finishes therefore we opted for a fluid, more flexible logo mark which is used across an array of applications such as social media, sales literature and a proposed website.

Sommer Rose Interiors Branding

With over 12 years’ experience in creating beautiful and practical interiors for the care home industry, Sommer Rose understand just how important their client’s business is and they believe that it’s what’s inside that really matters.   Working side by side with their clients they lovingly hand-craft the most rewarding living experiences for their residents and their families.  Sommer Rose has worked with the Alzheimer’s Society on training for design for dementia to provide the full package of furnishings, fixtures and equipment, all sourced from the UK’s most trusted manufacturers of quality, bespoke, friendly dementia products.

We were approached by Sarah Thompson to develop an effective brand strategy, consistent copy, design and produce a range of bespoke marketing literature to launch the new brand.

The logo marque is inspired by a young rose flower and rolled fabric which plays a part in the colourful side of products Sommer Rose sources and supplies.

The brochure utlises high quality printing materials and finishing techniques, perfectly suited to interiors branding and to reflect the high standard or service and products delivered by Sarah and Sommer Rose Interiors.

Teal Living is a brand new offering from the innovative British manufacturer Teal, part of The Senator Group, a family run business, global brand and leader in the furniture manufacturing industry. Teal boasts over 40 years’ experience manufacturing for the NHS and challenging environments market. Teal Living is a brand which provides a range of design-led products specifically aimed at the residential care market, offering classic styles with a twist plus fashionable, contemporary pieces all complemented with a range of hand crafted cabinets.

The brand has been designed to promote a feeling of luxury and comfort. Brand identity, language and tone of voice became the key drivers of the design-led message. We created an elegant brand identity accompanied by a secondary marque to add a stamp of quality to marketing literature. The marque is structured using a set of four hearts representing care. A series of luxurious brand patterns were designed to be used as supporting graphics for large areas of literature plus exhibition stands and other applications.

Fashion inspired typography plays a key part in achieving the required visual aesthetic for the brand which reflects both design and quality. Copy sections throughout branded literature are cleverly headed with a combination of adjectives and nouns in a consistent manner such as ‘Affordable Luxury’. The adjectives use Gill Sans, a modern classic sans serif typeface and nouns use the elegant italicised serif font Essonnes.

Photography uniquely contrasts the feel of a British stately home with the urban decay of an old mill. A series of creative compositions and simple product shots were produced to form a stunning image library.

A teaser advertising campaign was launched throughout industry magazines where we produced cropped imagery revealing elements of products along with the brand identity. The brand was officially launched at Care and Dementia Show 2016, NEC Birmingham and visitors to the stand took away a stylish promotional bag including gifts and the launch brochure.

“We were looking for a brand image that would really hit our message home. A brand that would make our customer feel special, promote a feeling of luxury and comfort, and endorse confidence. To help us on this journey we hired specialist design and brand agency OCS Studio. The launch of the brand was scheduled for the Care and Dementia show in October and was everything we had hoped for. We attracted exactly the right type of customer and that opened the door for us in a number of arena’s we would of struggled to get in previously.

Our aim from the beginning was to make the customer sit up and look… almost double take if you like and it took research, planning and time to know exactly where to pitch ourselves… OCS Studio really took the time to understand our industry, our competition and what we were trying to achieve and to me that attention to detail is what ultimately made it so successful.

On the back of the brand launch we have a busy year scheduled for 2017 and we will have no hesitation working with them again in fact we look forward to it.”

Sara Jane Farrow, National Business Manager – Residential Care, Teal Living

View the Teal Living website here

 

Care for the Dying Patient literature design and branding.

The subject of Care for the Dying Patient has always been one the most sensitive areas of healthcare. Royal Liverpool and Broadgreen University Hospitals NHS Trust in partnership with The Marie Curie Palliative Care Institute Liverpool (MCPCIL) are responsible for the research, development and production of Care for the Dying Patient relative or carer literature.

OCS Studio were approached to create a coherent brand identity system to be applied across a suite of literature which is gender, race and religion neutral. The use of loose, simple line illustrations emerged from research results where people described a feeling of frustration and could relate to repetitive sketching visuals. This technique was adopted in a graphic manner across the literature pack and coloured in line with NHS guidelines.

 

Healthcare furniture branding and creative design services.

Teal is part of The Senator Group – the largest manufacturer of commercial furniture and workplace solutions in the UK and the leading investor in Research, Development and Design. Teal delivers it’s capabilities through two integrated brands – Teal LifeCare and Teal HealthCare.

For mental health environments, the ethos is to design and install innovative furniture which complements good practice guidance and safety by design. Helping to deliver therapeutic ‘hotel style’ environments for all client group risk levels which promote safety and comfort, aiding recovery and independence and creating contemporary spaces which break from traditional design standards.

LifeCare is a dedicated project management team, with innovative collections designed to meet the specific requirements of challenging behaviour, learning disabilities, mental health and dementia. LifeCare offers a total solutions package – from concept through to fully installed furniture and furnishing schemes, including blinds and curtains with anti-ligature features.

Teal HealthCare is an award winning solutions based provider of innovative, high quality patient seating, ward furniture and specialist products for the healthcare sector. Today, HealthCare is the largest supplier of ward and residential furniture to the NHS in England & Wales.

Teal teamed up with the team at OCS Studio when they required Healthcare furniture branding and creative services. We were asked to design and produce their Solutions for Challenging Environments brochure which focuses on the sale of challenging behaviour furniture. Our tasks involved developed a series of icons and symbols which provides a quick reference visual guidance for specifications and uses throughout the brochure.

“Our goal was to source an agency with sound brand knowledge, excellent marketing insight and a clear understanding of current technologies. We found this in OCS Studio. The team are highly creative, resourceful and helpful and aren’t afraid to go that extra mile. Our new Solutions for Challenging Environments has been a huge success and we look forward to working with OCS Studio on many successful projects for time to come.”

Paul Goodall
Managing Director

Senator Group branding and brochure design for the Healthcare sector.

The Senator Group is the largest manufacturer of commercial furniture and workplace solutions in the UK and the leading investor in research, development and design. With facilities in Europe, the US and Middle East, Senator is a global brand. Senator exports to over 70 countries, has a turnover of £120m and now employs over 1300 staff.

Formed by a partnership of the group’s Teal and Allermuir companies, global expansion of the healthcare furniture solution extended into the Middle East where products were showcased at Arab Health Dubai.

Teal HealthCare is an award winning solutions based provider of innovative, high quality patient seating, ward furniture and specialist products for the healthcare sector. Today, Teal HealthCare is the largest supplier of ward and residential furniture to the NHS in England & Wales.

Allermuir designs and manufactures high quality innovative seating and was established in 1970 by the Vaghetti family. It became part of The Senator Group in 2005. Allermuir has become a worldwide brand delivering to over 70 countries across the globe.

The team at OCS Studio were commissioned to create high quality, engaging exhibition graphics, visualisations and printed literature for the event.

 

Roku® Brand Identity.

Roku® is a durable, rotationally moulded chair and matching table collection with contemporary styling designed for multi-environment use including challenging behaviour – bedroom, lounge, reception, dining, high security and outdoor.

Teal Furniture Ltd, designers and manufacturers of Roku® approached us to create a new brand identity and provide design and marketing services to promote the product.

The marque utilises a stylised adaptation of the Japanese symbol for six ‘roku’, housed within the hexagonal shape inspired by the form of the chair. The marque’s bold and geometric aesthetic is complimented by the custom typeface Roku 1, currently under further development by OCS Studio.

The chair is available in a range of finishes therefore we opted for a fluid, more flexible logo mark which is used across an array of applications such as social media, sales literature and a proposed website.

Creating a sensitive healthcare branding system for Marie Curie, University of Liverpool and Royal Liverpool and Broadgreen University Hospitals NHS Trust.

The Marie Curie Palliative Care Institute Liverpool (MCPCIL), University of Liverpool, was established in 2004. The Vision of the Institute is that all people experience a pain free and dignified death, supported by the very best clinical and compassionate care. Its work is delivered through three divisions: Research and Development, Service Innovation and Improvement, and Learning and Teaching.

We were approached to create a healthcare branding system for a vast suite of literature and marketing communications to modernise the organisation whilst retaining the already well-established logo. Our brief was to create a graphic system that enables internal and external stakeholders to visually differentiate between each publication without being absolutely repetitive.

Our solution is a branding system that uses both ‘house’ and distinct colours plus cover layout changes across a large variety of document types. This naturally presents a challenge as there is a risk of losing identity. Controlled colour pallets, graphic styles, typography and consistent logo use creates a suite of literature that is instantly recognised as part of the organisation.

“The creative team from OCS Studio have produced our full marketing suite, digital asset library, brand guidelines, website and are currently producing our global extranet. Due to the nature of our organisation crisis work is often required in response to press or changes in medical research. They have addressed and resolved such situations quickly and effectively.”

Deborah Griffiths
Project Manager Service Innovation and Improvement Division
Royal Liverpool & Broadgreen University Hospitals NHS Trust

The International Collaborative for Best Care for the Dying Person (ICBCDP) is formed by a group of practitioners and researchers in care for the dying from 12 countries around the globe. It was formed in January 2014 and is globally referred to as the “Collaborative”. The vision of the Collaborative is for a world where all people experience a good death as an integral part of their individual life, supported by the very best personalised care.

Using the existing brand identity we were commissioned to design a graphic system for a range of printed literature including reports, briefing papers, clinical documents, exhibition materials and brand guidelines. In addition to printed literature we designed and developed a multi-tier extranet using the .NET platform. Executive Members, Council Members and Members can log in and share information amongst groups and access key information and resource anywhere in the world.