Roku® Poster Design Series

Part of our rebrand of the Senator Group’s award winning Roku® product range.

Roku® is a durable, rotationally moulded chair and matching table collection with contemporary styling designed for multi-environment use including challenging behaviour – bedroom, lounge, reception, dining, high security and outdoor.

Teal Furniture Ltd (part fo the Senator Group), designers and manufacturers of Roku® approached us to create a new brand identity and provide design and marketing services to promote the product range.

The marque utilises a stylised adaptation of the Japanese symbol for six ‘roku’, housed within the hexagonal shape inspired by the form of the chair.

The chair is available in a range of finishes therefore we opted for a fluid, more flexible logo mark which is used across an array of applications such as social media, sales literature and a proposed website.

Located deep in rural Lancashire, Aztec Office Contracts Limited is one of the UK’s leading providers of seating for business. Over the years Aztec has always taken considerable pride in giving their customers exactly what they 
require working on specific projects for client designs using custom made products to meet specific demands and lead times.

We were commissioned to create a modern, minimal brand identity and carry modular simplicity throughout all marketing literature. With subtle embossed branding across stationery, brochure and catalogue design the new identity echoes the same level of quality that Aztec endures to maintain through their robust product range.

Washroom fittings branding for architects.

ONVO originated from many years of the company Lovair assisting architects with the design of school washrooms. Lovair separated their education division in January 2018 to create ONVO giving greater clarity of focus and provide customer experience tailored to this sector. ONVO recognised that they could be part of enhancing children’s experience at school and having a positive impact on the quality of their education.

Inspired by the rich heritage of British engineering, a tradition of original thought and craftsmanship, Lovair set out to create washroom fittings that are high quality and built to last. The Lovair Latherwash® trough has been known and trusted by both architects and contractors for almost a decade because of its high quality and ease of installation.

ONVO required washroom fittings branding specifically aimed at architects who specify education projects. High quality printed specification guides were designed and produced using high-quality, aqua inspired materials and print finishes.

We created a modern brand scheme with a subtle nod the early internet through simple grid systems and monospaced typography – green and white on a black background. To complement the look and feel we developed typed-text animation on the website’s homepage. The questions provide an alternate method of site navigation for architects who are not 100% of what system they require, with simple answers they are directed to products suited to their specification. In addition to the text animations we added a background colour selector (black or white) which completely reverses the colours scheme depending on your personal preference.

To complement the logo type we created a set of custom washroom symbols using styling from the various characters.

 

A Design & Specification Manual aimed at architects in the education sector.

BOYCO Classpack® and Classpack® are trademarks of BOYCO UK Limited. Classpack® brings together over 50 years of sector experience working with architects, designers and contractors to create a new and effective system that simplifies the design, specification and costing of fitted furniture in schools. This makes Classpack® the route of least resistance in the FF&E process and another BOYCO innovation that has been designed with their customers in mind.

Classpack® offers a truly diverse range of furniture, fittings & equipment for the learning and teaching environment, aimed specifically at architects. BOYCO Classpack® provide BIM models in both their native and IFC (2×3) formats and if required, can output data into specific CAFM schemas (Planon, Planet etc).

OCS Studio were approached by BOYCO to create the Classpack® brand in 2016 with the official launch planned for August 2017.

The selected design route utilises an isometric grid throughout graphics and across marketing communications literature including the stunning Design & Specification Manual. Minimal aesthetics and monochromatic branding place focus on wood textures and vibrant accent colour within the product ranges.

To align with BOYCO Classpack®’s business strategy and the promise of hi spec, quality materials for architects in the education sector, the case bound Classpack® Design and Specification Manual was designed to maintain these standards whilst providing architects with an introduction to the brand, products and services. The running isometric theme is evident throughout the book.

We were commissioned to create a selection of high quality case study images plus a range of photographs focussing on craftsmanship and BOYCO’s attention to detail within their manufacturing facilities. Our images, along with BOYCO’s own library are included within introductory areas of the book. Product pages display detailed isometric line drawings and are available within Classpack®’s BIM library, supplied to prospects on a micro, branded storage device along with a copy of the Design and Specification Manual.

View the Classpack® brand identity design case study.

 

Creating a brand for education sector architects.

In 2016, the Classpack® logo was designed by OCS Studio to help establish a visual style which appeals to architects specialising within the education sector.

BOYCO Classpack® and Classpack® are trademarks of BOYCO UK Limited. Classpack® brings together over 50 years of sector experience working with education sector architects, designers and contractors to create a new and effective system that simplifies the design, specification and costing of fitted furniture in schools. This makes Classpack® the route of least resistance in the FF&E process and another BOYCO innovation that has been designed with their customers in mind.

Classpack® offers a truly diverse range of furniture, fittings & equipment for the learning and teaching environment, aimed specifically at architects. BOYCO Classpack® provide BIM models in both their native and IFC (2×3) formats and if required, can output data into specific CAFM schemas (Planon, Planet etc).

OCS Studio were approached by BOYCO to create the Classpack® brand in 2016 with the official launch planned for August 2017.

The selected design route utilises an isometric grid theme seen throughout graphics and marketing communications literature. Minimal aesthetics and monochromatic branding help to place focus on wood textures and vibrant accent colours within the product ranges. The marque represents a letter C and inspired by design and the modular products solution. The monospaced house font helps to portray a both technical and modern feel to the branding.

View the Classpack Design and Specification Manual case study.

 

More work

Teal Living is a brand new offering from the innovative British manufacturer Teal, part of The Senator Group, a family run business, global brand and leader in the furniture manufacturing industry. Teal boasts over 40 years’ experience manufacturing for the NHS and challenging environments market. Teal Living is a brand which provides a range of design-led products specifically aimed at the residential care market, offering classic styles with a twist plus fashionable, contemporary pieces all complemented with a range of hand crafted cabinets.

The brand has been designed to promote a feeling of luxury and comfort. Brand identity, language and tone of voice became the key drivers of the design-led message. We created an elegant brand identity accompanied by a secondary marque to add a stamp of quality to marketing literature. The marque is structured using a set of four hearts representing care. A series of luxurious brand patterns were designed to be used as supporting graphics for large areas of literature plus exhibition stands and other applications.

Fashion inspired typography plays a key part in achieving the required visual aesthetic for the brand which reflects both design and quality. Copy sections throughout branded literature are cleverly headed with a combination of adjectives and nouns in a consistent manner such as ‘Affordable Luxury’. The adjectives use Gill Sans, a modern classic sans serif typeface and nouns use the elegant italicised serif font Essonnes.

Photography uniquely contrasts the feel of a British stately home with the urban decay of an old mill. A series of creative compositions and simple product shots were produced to form a stunning image library.

A teaser advertising campaign was launched throughout industry magazines where we produced cropped imagery revealing elements of products along with the brand identity. The brand was officially launched at Care and Dementia Show 2016, NEC Birmingham and visitors to the stand took away a stylish promotional bag including gifts and the launch brochure.

“We were looking for a brand image that would really hit our message home. A brand that would make our customer feel special, promote a feeling of luxury and comfort, and endorse confidence. To help us on this journey we hired specialist design and brand agency OCS Studio. The launch of the brand was scheduled for the Care and Dementia show in October and was everything we had hoped for. We attracted exactly the right type of customer and that opened the door for us in a number of arena’s we would of struggled to get in previously.

Our aim from the beginning was to make the customer sit up and look… almost double take if you like and it took research, planning and time to know exactly where to pitch ourselves… OCS Studio really took the time to understand our industry, our competition and what we were trying to achieve and to me that attention to detail is what ultimately made it so successful.

On the back of the brand launch we have a busy year scheduled for 2017 and we will have no hesitation working with them again in fact we look forward to it.”

Sara Jane Farrow, National Business Manager – Residential Care, Teal Living

View the Teal Living website here

 

Valve monitor branding

VizSwitch Limit Switchboxes provide a high quality, compact and reliable valve monitoring and position sensing solution to the process industries enabling safe and efficient control management in any environment or application worldwide. The Viz Switch device is designed to be seen from almost any angle with distinct red or green ‘on’ or ‘off’ visible quadrants.

OCS Studio designed a brand identity which represents both flow and robustness through directional lines and bold weighting in both marque and sans serif type. The distinct red and green quadrant system was then incorporated into the design for full colour use.

“The commercial strength of the brand and its potential in the market enabled the management team to negotiate with an international manufacturer for the unique branding and trademarking of a range of products which has lead to a global distribution opportunity. In its first year of trading, units sold were approximately 73% ahead of expectation and further new products are being designed.”

Paul Jackson, Financial Director.

Healthcare furniture branding and creative design services.

Teal is part of The Senator Group – the largest manufacturer of commercial furniture and workplace solutions in the UK and the leading investor in Research, Development and Design. Teal delivers it’s capabilities through two integrated brands – Teal LifeCare and Teal HealthCare.

For mental health environments, the ethos is to design and install innovative furniture which complements good practice guidance and safety by design. Helping to deliver therapeutic ‘hotel style’ environments for all client group risk levels which promote safety and comfort, aiding recovery and independence and creating contemporary spaces which break from traditional design standards.

LifeCare is a dedicated project management team, with innovative collections designed to meet the specific requirements of challenging behaviour, learning disabilities, mental health and dementia. LifeCare offers a total solutions package – from concept through to fully installed furniture and furnishing schemes, including blinds and curtains with anti-ligature features.

Teal HealthCare is an award winning solutions based provider of innovative, high quality patient seating, ward furniture and specialist products for the healthcare sector. Today, HealthCare is the largest supplier of ward and residential furniture to the NHS in England & Wales.

Teal teamed up with the team at OCS Studio when they required Healthcare furniture branding and creative services. We were asked to design and produce their Solutions for Challenging Environments brochure which focuses on the sale of challenging behaviour furniture. Our tasks involved developed a series of icons and symbols which provides a quick reference visual guidance for specifications and uses throughout the brochure.

“Our goal was to source an agency with sound brand knowledge, excellent marketing insight and a clear understanding of current technologies. We found this in OCS Studio. The team are highly creative, resourceful and helpful and aren’t afraid to go that extra mile. Our new Solutions for Challenging Environments has been a huge success and we look forward to working with OCS Studio on many successful projects for time to come.”

Paul Goodall
Managing Director

Senator Group branding and brochure design for the Healthcare sector.

The Senator Group is the largest manufacturer of commercial furniture and workplace solutions in the UK and the leading investor in research, development and design. With facilities in Europe, the US and Middle East, Senator is a global brand. Senator exports to over 70 countries, has a turnover of £120m and now employs over 1300 staff.

Formed by a partnership of the group’s Teal and Allermuir companies, global expansion of the healthcare furniture solution extended into the Middle East where products were showcased at Arab Health Dubai.

Teal HealthCare is an award winning solutions based provider of innovative, high quality patient seating, ward furniture and specialist products for the healthcare sector. Today, Teal HealthCare is the largest supplier of ward and residential furniture to the NHS in England & Wales.

Allermuir designs and manufactures high quality innovative seating and was established in 1970 by the Vaghetti family. It became part of The Senator Group in 2005. Allermuir has become a worldwide brand delivering to over 70 countries across the globe.

The team at OCS Studio were commissioned to create high quality, engaging exhibition graphics, visualisations and printed literature for the event.

 

Roku® Brand Identity.

Roku® is a durable, rotationally moulded chair and matching table collection with contemporary styling designed for multi-environment use including challenging behaviour – bedroom, lounge, reception, dining, high security and outdoor.

Teal Furniture Ltd, designers and manufacturers of Roku® approached us to create a new brand identity and provide design and marketing services to promote the product.

The marque utilises a stylised adaptation of the Japanese symbol for six ‘roku’, housed within the hexagonal shape inspired by the form of the chair. The marque’s bold and geometric aesthetic is complimented by the custom typeface Roku 1, currently under further development by OCS Studio.

The chair is available in a range of finishes therefore we opted for a fluid, more flexible logo mark which is used across an array of applications such as social media, sales literature and a proposed website.