Lister Gardens Property Development Branding

Lister Gardens is a boutique selection of one and two-bedroom apartments located in the popular coastal suburb of Crosby, just 5 miles from the city of Liverpool’s business district. Harmoniously designed in a beautiful conservation area, Lister Gardens has been developed in a stunning art deco style. Named after Lance Bombardier Tom Lister, first chairman of the British Legion, Lister Gardens evokes the history of the neighbouring former Royal British Legion branch, a subtle nod to the past whilst incorporating all you to enjoy a contemporary lifestyle.

The development pays homage to the heyday of British coastal resorts with its art deco focus, whilst complementing the bold form of Poppy Place, the neighbouring Victorian merchant villa.

England’s golf coast includes some of the country’s finest Art Deco buildings. And Crosby, located just North of Liverpool city centre has some of its own. Along with Anthony Gormley’s huge installation on Crosby beach and the iconic Plaza Cinema, art is truly an influence in this attractive suburb and this can be seen in some of the local architecture.

We were approach by the Regenda Group to assist with property development branding and production of sales materials for Redwing, the group’s developer arm.

Identifying the key target group as young, working professionals and families we produced a brand identity with custom typography to reflect the style of the development and focussed heavily on the both vibrant and relaxing surroundings with an abundance of open space, bars and restaurants along with the area’s high performing schools.

The oversized lay flat brochure is both practical and luxurious with a full front and back cover wrap of matte gold foiled lines inspired by art deco wood panelling geometry.

Demma Sales Folder and Brochure Design

Demma was founded in 1989 to provide a unique range of high quality solutions and ongoing support for control of the Environment and Energy in Commercial and Industrial buildings across all industry sectors. 30 years on, Demma are one of the UK’s leading Building Energy Management System (BEMS) companies and have embarked on a mission to reposition itself at the forefront of the marketplace. We were invited to develop the brand strategy, new brand identity and visual identity system, all marketing communications literature and help develop a range of develop digital products including website, energy calculators and template designs for a variety of CRM generated proposals and quotations.

We designed the sales folder with an outer cover that shows a building facade in the evening with lots of energy usage and presents the question ‘What can your building tell you’. This brand personality follows the company’s strategically developed strapline ‘Building Foresight’.

Within the folder is a collection of sales brochures, each revealing an answer to the folder’s cover question and relating to specific services Demma offers. The answers are presented through cutout digitally inspired speech bubbles to add a memorable dynamic to the literature.

View the Demma strategic rebrand case study.

View Demma’s website.

Demma – Brand strategy, personality and visual identity

Demma was founded in 1989 to provide a unique range of high quality solutions and ongoing support for control of the Environment and Energy in Commercial and Industrial buildings across all industry sectors. 30 years on, Demma are one of the UK’s leading Building Energy Management System (BEMS) companies and have embarked on a mission to reposition itself at the forefront of the marketplace. We were invited to develop the brand strategy, new brand identity and visual identity system, all marketing communications literature and help develop a range of develop digital products including website, energy calculators and template designs for a variety of CRM generated proposals and quotations.

We worked closely with the team at Demma to develop the brand’s purpose and to discover a personality that truly reflects the positive close-knit nature of the company culture. We developed a modern, friendly forward thinking icon and logotype that represents both Building Foresight, the company’s new strapline and the infinity symbol. Demma’s aspiration to expand along with a continuous broadening of it’s services gave us inspiration to work with the concept of an infinite number of future development possibilities. The brand was internally launched to all staff through a weekend keynote at the NEC, Birmingham.

A tone of voice aimed at humans was established as people drive technology and not vice versa. Copy carefully communicates the benefits of Demma’s work through the voice of a friendly professional; warm, confident and re-assuring.

The use of a fresh light cyan reflects ‘blue efficiency’, a colour scheme rapidly overtaking the commonly recognised green of eco and environment. The avoidance of upper case typography softens the tone of the brand and can be seen primarily in the custom logo type. Iconography was designed to complement brand type with equal weighting and colouring. Imagery is a balance of human focussed and representational.

“Having engaged with OCS Studio for our strategic rebrand I have to say that our image and the perception from our competitors really has taken a big leap forward.

Before the rebrand we were almost like the best kept secret in the industry always good at delivering results for our customers but never really good at shouting about it. OCS Studio developed a brand strategy that has given us the tools and methodology to do so now.

But now wow what a difference. We look slicker, sharper and the imagery and language is an integral part of Demma, our people, our documentation etc.

The marketing material has had some great reviews from our customers with many of them commenting on how the image has improved. Our quotations were always a weak point on how they were presented but the new quotation and imagery and layout will form the basis of all quotes generated electronically by our new CRM system which will be known as Foresight again tieing it in to the new brand.

Since the brand launch we have seen a large upturn in communication via social media and have recruited several engineers directly as a result of our brand being stronger in the market place. Since the launch our workforce and customer base has grown by 10% which in these times of uncertainty regarding Brexit really has proven that the investment in the brand has been very successful.

Recently we were awarded a new four year contract with a major client and the feedback was that we had the best most professional submission and our imagery and language used was what set us apart from the competition.

We see the brand as being pivotal to Demma Groups success and really helps us stand out from the crowd and retains the image of strong core values.”

Gary Powers
Group Business Director

 

View Demma’s website

Facilities Management branding for an award winning FM company.

Vivark Ltd is an award winning facilities management and social enterprise company that has been providing services to customers in the UK for over 10 years. Part of the First Ark Group, their mission is to create success by delivering services which add value and exceed customers’ expectations. Their social purpose means they invest profits straight back into local communities in order to create opportunities and nurture talent, developing jobs, training and apprenticeships for young people.

Vivark works with clients to maximise the value of their property and provide whatever they need to keep operations running smoothly. And they don’t stop there: as a social enterprise, they pledge to always give something back to the wider community.

The overlapping triangles logo marque is an extension of the original First Ark Group identity which the team at OCS Studio created in 2010. The triangles originally represented two early divisions of the organisation: KHT and KHT Services which merged to form the First Ark Group. Each triangle represented a very subtle F and A, seen overlapping in the logo to create the letter K.

KHT Services later became Vivark and along with a new company within the group, One Ark they made the decision to retain the highly recognisable ‘K’ marque. Elements from the logo are seen daily, decorating a vast fleet of service vehicles.

Two physical forms of the marque have been created to give maximum flexibility across a wide range of applications such as screen printing, engraving, print and digital. The primary marque uses gradients where the single level version uses hatching, allowing the logo to be engraved or embroidered without issues.

We worked in partnership with Vivark over several years creating the majority of the company’s marketing materials and Facilities Management branding with the exception of web and digital. The services we provided included: logo creation, brand guidelines, sales literature, annual reports, advertising, photography and a variety graphics and visuals for various uses.

 

Meller Speakman’s land and property newsletter design.

Just a short while after the World’s first steam-powered railway opened between Manchester and Liverpool in 1830, Mr E Meller established a Land Agency and Surveying business in Manchester in 1836.

To celebrate 180 years of professionalism and to coincide with the launch of Meller Speakman’s brand, issue 001 of the company magazine ’1836’ was produced. The magazine provides valuable industry insight, company news, sales and acquisitions and extends the Meller Speakman brand.

View the Meller Speakman brand case study

 

Branding and marketing land agents with over 180 years experience.

Formerly Meller Braggins Estates Plus, Meller Speakman are land agents and consultants within the affluent Cheshire region of the United Kingdom, since 1836. The company offers strategic estate management, rural and commercial property management, RICS registered valuations, development land advice and sales, sale of farms and land, digital mapping services and succession planning.

The company had undergone a restructure and relocation in 2016 and required a new name and image to mark this major leap forward. We developed a strong, new brand marque which truly represents rural Cheshire through the use of the iconic stag. The bold aesthetic of the marque combined with geometric sans serif type and vivid orange helps create a modern, powerful brand which truly differentiates from competitors.

We provided a wide range of creative and marketing services including brand identity design, graphic design, photography, digital development, social media branding, exhibition materials and continue to do so.

“The creation of the new Meller Speakman brand is fantastic and we are all very proud of our ‘stag’ logo’! The branding compliments our professionalism and provides a unique quality platform for the company to grow and develop further into new areas of business”

Peter Wain
Managing Director

Estate Agents Branding.

Meller Braggins Estates Plus have been providing property consultancy & management since 1836 in the United Kingdom, specialising in rural and commercial portfolio management services, RICS registered valuation, renewable energy services, sale of land, digital mapping service, water management and accountancy.

Following a major restructure of the business we were commissioned to create a new brand for the estate agents, retaining the already well established Meller Braggins name yet represented independence and a new direction for the rural estates division. The identity was then modernised to attract a broader target audience.

Update: In 2016 Meller Baggins Estates Plus underwent a major rebrand and became Meller Speakman. View the rebrand here.

Rural estate branding.

Sitting on the edge of Knowsley Estate, home of Lord Derby, Stanley Grange Business Village offers office space with units ranging from 288 sq ft to 10,480 sq ft. Sympathetically converted from the Estate’s original Victorian farm buildings, each office has its own character and has been designed to retain as many of the original features as possible whilst providing every practical facility to suit modern business. The business park offers a tranquil setting for any business.

We were commissioned by the estate to create a new brand identity, sales literature and signage for the business park using the traditional Derby coronet and in-keeping with the estate. Sales literature captures the character of the setting through a combination of interior, exterior and detail photography. Since circulation of the sales literature all suites are now fully occupied with a wide range of businesses.

“We are absolutely delighted with the branding work undertaken by OCS Studio for Stanley Grange; the design and standard is of exceptionally high quality and befitting to the image of Stanley Grange.”

Rachel Scott, Head of Marketing.

Housing association branding.

KHT are an independent housing Association providing high quality homes at affordable rents. Now part of the First Ark group of companies, KHT have been in business since 2002 providing homes for 25,000 people through 14,000 homes in Knowsley, North West UK.

In 2011 we were commissioned to explore and develop a new name and brand for KHT. From various group sessions and consultations with key stakeholders it emerged that the name KHT carried so much equity that the decision was made to retain the initials and adapt the established group visual identity. The group then took the highly successful overlapping triangles logo marque, an extension of the original First Ark Group identity which OCS Studio created in 2010 and applied it to their KHT brand identity. The triangles represented two early divisions of the organisation: KHT and KHT Services, merging to form the First Ark Group and seen in the logo as the letter K. The two physical forms of the marque have been created to give maximum flexibility across a wide range of applications such as screen printing, engraving, print and digital.

OCS Studio continue to work closely with the marketing team at KHT, providing creative and consultancy services and have produced brand guidelines, annual reports, signage, graphics and imagery for a wide range of applications.

When searching for building company branding experts in the North West area, Davies Building and Maintenance approached OCS Studio to assist with he company’s rebrand.

Davies Building & Maintenance provide high-quality, trouble-free building, improvement and maintenance services across a variety of sectors. Davies is a people business who work for great people and employ great people. The company’s philosophy is to retain focus at all times on providing excellent workmanship safely, on time and to budget.

We created a visually bold brand identity with strong, people focused messaging across all literature including a fully responsive website. Simple, clutter-free content has helped the company engage with specific target groups effectively and more importantly with personality which can be rare within the construction industry.

“OCS Studio are a key partner for Davies in developing and implementing its marketing strategy. The support and expertise that we have received has been exceptional, and has helped us to shape a contemporary and compelling brand, that is now the foundation for all our promotional activity.”

Peter Davies
Managing Director

 

View Davies website here