Facilities Management branding for an award winning FM company.

Vivark Ltd is an award winning facilities management and social enterprise company that has been providing services to customers in the UK for over 10 years. Part of the First Ark Group, their mission is to create success by delivering services which add value and exceed customers’ expectations. Their social purpose means they invest profits straight back into local communities in order to create opportunities and nurture talent, developing jobs, training and apprenticeships for young people.

Vivark works with clients to maximise the value of their property and provide whatever they need to keep operations running smoothly. And they don’t stop there: as a social enterprise, they pledge to always give something back to the wider community.

The overlapping triangles logo marque is an extension of the original First Ark Group identity which the team at OCS Studio created in 2010. The triangles originally represented two early divisions of the organisation: KHT and KHT Services which merged to form the First Ark Group. Each triangle represented a very subtle F and A, seen overlapping in the logo to create the letter K.

KHT Services later became Vivark and along with a new company within the group, One Ark they made the decision to retain the highly recognisable ‘K’ marque. Elements from the logo are seen daily, decorating a vast fleet of service vehicles.

Two physical forms of the marque have been created to give maximum flexibility across a wide range of applications such as screen printing, engraving, print and digital. The primary marque uses gradients where the single level version uses hatching, allowing the logo to be engraved or embroidered without issues.

We worked in partnership with Vivark over several years creating the majority of the company’s marketing materials and Facilities Management branding with the exception of web and digital. The services we provided included: logo creation, brand guidelines, sales literature, annual reports, advertising, photography and a variety graphics and visuals for various uses.

 

Housing association branding.

KHT are an independent housing Association providing high quality homes at affordable rents. Now part of the First Ark group of companies, KHT have been in business since 2002 providing homes for 25,000 people through 14,000 homes in Knowsley, North West UK.

In 2011 we were commissioned to explore and develop a new name and brand for KHT. From various group sessions and consultations with key stakeholders it emerged that the name KHT carried so much equity that the decision was made to retain the initials and adapt the established group visual identity. The group then took the highly successful overlapping triangles logo marque, an extension of the original First Ark Group identity which OCS Studio created in 2010 and applied it to their KHT brand identity. The triangles represented two early divisions of the organisation: KHT and KHT Services, merging to form the First Ark Group and seen in the logo as the letter K. The two physical forms of the marque have been created to give maximum flexibility across a wide range of applications such as screen printing, engraving, print and digital.

OCS Studio continue to work closely with the marketing team at KHT, providing creative and consultancy services and have produced brand guidelines, annual reports, signage, graphics and imagery for a wide range of applications.

Social business branding and creative services.

The First Ark Group has a unique social business model which consists of five companies all working together to create success and generate life changing opportunities. Each company contributes to the success in a different way but collectively create fantastic conditions for generating social impact and making a difference to the lives of the people who live and work in our communities.

They are:

First Ark Ltd – created in 2010, First Ark Ltd is the parent company which sets and oversees the vision and direction of the Group. Providing a range of corporate services to the Group, First Ark also campaigns on the things which matter the most to our customers and communities and takes a strong thought leadership role.

Knowsley Housing Trust (KHT) – a housing association which was formed in 2002 provides fantastic houses and services to over 25,000 people living in its 14,000 rental homes in Knowsley, Merseyside. Continuing to improve the level of services and offer new and innovative solutions, including investing in green technologies, is a priority for KHT as well as supporting many of their customers through the challenges of welfare reform.

Oriel – a housing development brand, delivered through a trading subsidiary of KHT, was born in 2013 and is building homes in the North West for sale and shared ownership. Through its innovative range of financial solutions and quality homes Oriel will be responsible for bringing the home ownership dream to reality for many people who have aspired to own their own home but haven’t been able to get on the housing ladder.

Vivark – launched in 2012, Vivark is an award winning social enterprise which delivers Facilities Management and Refurbishment services both internally within the Group and externally to a range of business and corporate customers. All the profits from Vivark are returned to the group and reinvested for social return and it has a strong and impressive commitment to apprenticeships.

One Ark – the investment charity, and the newest member of the First Ark Group family, was launched in 2013. One Ark will secure funding and investment and work with partners to deliver services which provide life changing opportunities to people in Knowsley and surrounding communities.

In 2010 and to coincide with the launch of First Ark Ltd the team visited OOCS Studio and asked if we would be happy to become responsible for the social business branding for this major group which emerged from the evolution of KHT and KHT Services.

The nature of the KHT and KHT Services was housing and housing maintenance services so a marque emerged during the brand development stage which is created by two roof-like triangles, each representing one the companies. The overlapping and visible blend represents the coming together of the two entities to create one, First Ark. The symbol also reflects the initial letter K.

We continue to successfully work with First Ark as creative consultants and offer a wide range of design services to the group.

“Social business branding can present an array of challenges so we needed to find the right agency. The first edition of our Corporate Strategy is the best corporate document we have ever had produced.”

Bob Taylor
Group Chief Executive