Demma Sales Folder and Brochure Design
Demma was founded in 1989 to provide a unique range of high quality solutions and ongoing support for control of the Environment and Energy in Commercial and Industrial buildings across all industry sectors. 30 years on, Demma are one of the UK’s leading Building Energy Management System (BEMS) companies and have embarked on a mission to reposition itself at the forefront of the marketplace. We were invited to develop the brand strategy, new brand identity and visual identity system, all marketing communications literature and help develop a range of develop digital products including website, energy calculators and template designs for a variety of CRM generated proposals and quotations.
We designed the sales folder with an outer cover that shows a building facade in the evening with lots of energy usage and presents the question ‘What can your building tell you’. This brand personality follows the company’s strategically developed strapline ‘Building Foresight’.
Within the folder is a collection of sales brochures, each revealing an answer to the folder’s cover question and relating to specific services Demma offers. The answers are presented through cutout digitally inspired speech bubbles to add a memorable dynamic to the literature.